The Immunization Branch launched its “i choose” campaign in January 2009. The campaign is the first to utilize the pictures and voices of local advocates to promote immunization. The i choose theme allows individuals from all walks of life to validate and encourage the decision to immunize. It also reflects the choice to vaccinate as a social norm.

The i choose materials can be delivered through a variety of media such as outdoor advertising, print, television, radio, and the Internet.     

The campaign website www.whyichoose.org offers a suite of posters available for download. The i choose gallery features pictures of people from around the state (and other states) who have taken a stand on the importance of immunizations. The site also incorporates interactive elements including user-generated content. Community members can upload their picture and statement explaining why they choose immunization.  A downloadable poster template is provided. The template is customizable for any age group, ethnicity, or population and audience, including health care settings. In addition, the site offers trusted information resources for anyone inquiring about vaccine safety. 

The i choose campaign was developed by the CDPH Immunization Branch in partnership with the California Immunization Coalition (CIC). To learn more about the campaign, or how to implement it in a local community, visit www.whyichoose.org or contact Edgar.Ednacot@cdph.ca.gov.