Communication Tools and Materials
Skill-building for Providers/Educators on communicating effectively about COVID-19 and other vaccines
Jump to Topic:
- Talking to Patients and Parents
- Addressing Misinformation/Using Social Media
- Reaching Diverse Populations
- Faith Communities
- Healthcare Personnel (e.g, CHW, SNF staff, etc)
- Incarcerated Population
- LGBTQ Communities
- Pregnant/Breastfeeding
- Asian/Pacific Islander
- Black/ African-American
- Immigrant/Refugees
- Latinx
- Native American
- Migrant Farmworkers
- Multi-Ethnic
- Rural
- Schools
- People Experiencing Homelessness
- People with Disabilities
- People Living in Healthy Places Index Quartile 1
- Materials to Share with Patients
See also the Patient Resources page for additional materials for patients and community.
Vaccine Confidence Tools
General Audience
- Crucial Conversations webinar archive ongoing webinar series on effective communication strategies (CDPH)
- Connecting the Dots: Vaccine Confidence Resources (AIM) 2024
- Five Practices for Increasing COVID-19 Immunization (AIM) 2024
- Communicating More Effectively About Vaccines (Public Health Comm Collaborative) 2024
- Vaccine Confidence and Addressing Concerns (Vaccine.org)
- Vaccines: Prevention’s Best Shot (ACPM)
- Infodemiology Training for Public Health Communication (Infodemiology.com)
- Motivational Interviewing Webinar (Boost Oregon) 11/24 (contact them for access info)
- Promoting Vaccine Confidence Guide (AIM) 2023
- An Innovative Community Partnership to Increase Vaccine Confidence and Access webinar (AIM 3/23)
- Vaccinate with Confidence Campaign (CDC) 1/23
- COVID-19 Vaccination Field Guide: 12 Strategies for Your Community (CDC) 11/22
- How to Talk to Your Patients about COVID-19 Vaccine: An Introduction to Motivational Interviewing (CDC) 11/22
- Boosting Vaccine Uptake Public Health Review Podcast 7 minutes (ASTHO & DeBeaumont Foundation) 5/22
- Talking to Patients about COVID-19 Vaccine Myths and Facts Video and Slides 5/22
- Vaccine Recipient Education: Talking to Recipients about COVID-19 Vaccines (CDC) 4/22
- Ambassador Program Toolkit | Spanish (CDPH)
- Vaccine Confidence Talking Points (#WeCanDoThis Campaign DHHS)
Parents of Children/Adolescents
- How Your Child’s Immune System Updates with Vaccines (AAP) 2023 PSA video
- Vaccine Fears Overturned by Facts (booklet, factsheet and webinar) based on knowledge from former anti-vax parents. (Immunize Kansas Coalition) 2023
- HSS Pediatricians and Family Physicians Toolkit 1/23
- Strengthening Vaccine Confidence: Refreshing our Conversations About Child and Adolescent Vaccinations webinar Presentation slides (AIM) 5/23
- Talking to Parents About the COVID-19 Vaccines for Children toolkit (Public Health Communications Collaborative & Made to Save) 12/22
Adults/Seniors 50+
Addressing Misinformation (Social Media)
- Public Health Communicator’s Guide to Misinformation (Public Health Comm Collaborative) Sept. 2024
- Projectvctr.com vaccine conversations tracker
- Using Social Media to Counter COVID-19 Misinformation Video | Slides (CDPH) 5/23
- Vaccine Fears Overturned By Facts (Immunize Kansas Coalition/Back to the Vax) 2022
- Voices For Vaccines App
- Shots Heard Round the World Toolkit (Shotsheard.org)
- Backtothevax.com: Former anti-vax moms share insights on how to communicate with vaccine-hesitant parents
- #ThisIsOurShot Campaign
- Resources about Updated COVID-19 Vaccines #WeCanDoThis Campaign (DHHS) 10/22
Reaching Diverse Populations
Faith Communities
- Faith in Vaccines toolkit (United Methodist Health Ministry Fund & de Beaumont Foundation)
Healthcare Personnel
- Mental Wellness Resources for Frontline Workers (NAMI)
- Long-Term Care Vaccine Confidence Resources
- Long-term Care Residents and Family Members (CDC) 5/23
- Occupational Health Communication Toolkit for Workers (CDPH) English, Spanish 1/23
Incarcerated Population
- COVID-19 Information and Resources by the CA Department of Corrections and Rehabilitation
LGBTQ Communities
- LGBTQ+ Community Toolkit (HHS): English, Spanish 3/22
- Healthcare Provider Video on Talking with LGBTQ+ Patients about COVID-19 Vaccination
Pregnant and Breastfeeding
- Vaccine Confidence Training and Toolkit (ACOG) 2024
- Inform to Empower: Building COVID-19 Vaccine Confidence One Conversation at a Time Training Modules 1.5 CME (ACOG)
- COVID-19 and Pregnancy: A Conversation Guide for Clinicians (ACOG)
- Pregnancy and the COVID-19 Vaccine Communications toolkit (CDPH)
- Podcast: Labor of Love (episodes on navigating vaccine hesitancy and building trust) (ACOG)
- COVID-19 Vaccines: Tools for Providers and Patients
- Language & Culture Matters to Overcome Vaccine Hesitancy Among AAPI (APIA Health Forum) 2/22
- Community Health Workers And COVID-19: Three Ways to Support AAPI (NACHW)
- Determinants of Vaccine Hesitancy in African American and Black Individuals in the USA (Savoia et al.) 2024
- A Framework for Inspiring Vaccine Confidence in African American and Latino Communities Z Wiley et al. Vaccines. 8/22
- Black Communities and COVID-19 Vaccines: Respectful and Caring Conversations 1/22 Video and Slides
- Strategies that Promote Uptake of COVID-19 Vaccine in Black Communities: A Review (Journal of Urban Health) 2022
- A Guide for Community Partners: Increasing COVID-19 Vaccine Uptake Among Members of Racial and Ethnic Minority Communities (CDC, 2021).
Immigrant/Refugees
- Defining Drivers of Under-Immunization and Vaccine Hesitancy in Refugee and Migrant Populations (Deal et al.) 2023
- Insights From Immigrant and Refugee Communities Regarding COVID-19 Need and Opportunities (Stadnick et a.,) 2023
- Vaccine Hesitancy in the Refugee, Immigrant, and Migrant Population in the United States (Daniels et al) 2022
- Vaccinate for All: Resources to Promote Vaccine Confidence (English & Spanish) Partnering For Health Equity 2024
- Spanish: Talking to Spanish Speaking Patients about COVID-19 Vaccines and Booster Doses 6/22 Video and Slides
- HSS Outreach Materials for COVID-19 Vaccinations for Children 12/22
- Talking to Patients in Latinx Communities about COVID-19 Vaccines 1/22 Video and Slides
- A Framework for Inspiring Vaccine Confidence in African American and Latino Communities (Wiley et al.) 2022
- A Guide for Community Partners: Increasing COVID-19 Vaccine Uptake Among Members of Racial and Ethnic Minority Communities (CDC) 2021
- Vaccine Confidence Toolkit for Native American Communities (Intertribal Council of Arizona) 2024
- Vaccine Confidence and uptake Strategies for Tribal Communities Toolkit (National Indian Health Board) 7/22
- Be a Good Relative Campaign (National Council of Urban Indian Health)
- Vaccine Confidence and uptake Strategies for Tribal Communities Toolkit (National Indian Health Board) 2022
- Considerations for Conducting Rapid Assessment in Tribal Communities Guide (CDC) 11/21
- Lessons From the Fields: Farmworker Communities Confronting COVID-19 (Farmworker Justice, 2022)
Multi-Ethnic/Multi-Lingual Resources
- VaccineEquityCooperative.org website portal to vaccine equity resources for diverse populations
- “Protects Me/Protects You” Campaign for Indigenous/LGBTQ/General Audiences in 22 languages
- Multi-Lingual Communication Toolkit (FDA) 8/21: Chinese, English, Hmong, Korean, Portuguese, Somali, Spanish, Tagalog, Vietnamese
Rural Communities
- Getting to Yes for Routine Vaccines (American Lung Association, for rural Kentucky) Aug. 2024
- Vaccine Field Guide: Rural Considerations for Vaccine Confidence (CDC) 2023
- Rural Vaccine Confidence Survey Results (National Rural Health Association) 2022
- COVID-19 Vaccine Resources for Rural Communities (National Rural Health Association) 2022
- COVID-19 Vaccine Talking Points for Rural Leaders (National Rural Health Association) 6/21
Schools
- FrameWorks Motivational Interviewing Toolkit Framing Strategies for School Nurses (Frameworks) 2023
People Experiencing Homelessness
- Promoting Vaccine Confidence to People Experiencing Homelessness (Tucson Pima Collaborative to End Homelessness) 2021
People Living in Healthy Places Index Quartile 1
- Map of California’s HPI Index (CDPH)
- Quartile 1 zip codes continue to have the lowest COVID-19 vaccination rates (CDPH)
- Strategies for People with Limited Access to COVID-19 Vaccines (CDC)
Materials to Share with Patients:
- Animated Answers to Vaccine Questions (Boost Oregon) 2024
- Don’t Wait – Vaccinate! Campaign social media (CIC)
- Your COVID-19 Vaccination (CDC) 2022 7/22: Chinese, English, Korean, Spanish, Vietnamese
- COVID-19 animated PSAs with read-aloud functionality for visually-impaired (National COVID Resiliency Network) 2022
- EZIZ Resources for Patients and Staff Page
- Infant/Toddler Toolkit
- Flu and COVID-19 Vaccines Flyer for Children (CDPH)
- Do COVID-19 Vaccines Cause Infertility? video (Children’s Hospital of Philadelphia Vaccine Education Center) 6/21